Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, coined the phrase “the customer is always right” in 1909. Focusing on pleasing the customer is nothing new. What’s […]
There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open up to more collaborative and creative forms of entrepreneurship are in a position to be more successful. That’s because, […]
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends to transform into digitally mature organizations.
Digital marketers are truly multifunctional people. The statement is increasingly more true as businesses navigate social media, user experiences, SEO and coming up with new ways to connect with customers. In a recent article by Alina Gorbatch, 14 experts reveal their essential marketing tools. Chris Hood shares some of his favorites, focusing on SEO, Content […]
If you want a great insight on digital marketing trends for 2016, you might want to check out this article by Angela Stringfellow over at Docurated. A panel of 72 marketing professionals outline their personal insights on ways digital marketing may have the largest impact on your business. Add to that the fact that consumer […]
Joe Strangarone, President of MRC, just wrote an article on 5 obstacles that hold IT departments back in which I have a few quotes. The article deals with challenges businesses face with supporting their IT department. The modern IT department must move quickly to meet the changing needs of the business. But, many IT departments […]
Apigee has released their nominees for this year’s Digital Accelerator Awards. In that list, I’m excited to be nominated for the Top API Innovator of the year award. This category recognizes a technology leader who has driven the implementation of his/her company’s API program by building an effective team and executing on the company’s digital […]