When the hit animated comedy Family Guy wanted to create a new mobile game, the producers needed a simple and impactful way to promote and distribute the game. Family Guy: The Quest for Stuff is a free mobile game for Kindle, iOS, Android, Windows Phone 8. It allows users to create and run their own version of Quahog using familiar characters and buildings. It features an original story conceived by the show’s writers in which Quahog has been destroyed and it’s up to the player to bring it back to its former glory.
The microsite allowed fans of the show and players to get additional information about the game while also supplying Fox an additional marketing channel to promote the show. The site was designed to be responsive and interactive using in-game artwork for the foundation of the user experience.