24: Live Another Day

24: Live Another Day was a thrilling new event series that restarted the ticking clock on the groundbreaking and Emmy Award-winning drama. Set and shot in London, the suspenseful event series followed the exploits of heroic agent Jack Bauer. The marketing team behind the show wanted to break new grounds with their social presence as well.

Together we developed a 12 episode mini-site that ran parallel to the show. Each week the show would reveal clues that viewers could use to unlock new games online. The games would then allow the viewers to unlock new clues, watch previous episodes, and exclusive content for the upcoming week’s episode. As the show progressed, the online games became more challenging and the content became more critical to the show’s story.

Leading both the design and development teams for this project, we were able to execute a revolutionary parallel television experience. The multi-platform experience helped the show surpass the previous season with a total of 10.7 Million viewers.