american idol portfolio

American Idol

For the 14th season of the historical hit show, American Idol had to begin wrapping things up and consolidate 14 years of music and stories. To do so meant centralizing an enormous online presence while also incorporating new features to connect fans with their favorite performers easier than ever. The new American Idol website needed […]

24 live another day portfolio

24: Live Another Day

24: Live Another Day was a thrilling new event series that restarted the ticking clock on the groundbreaking and Emmy Award-winning drama. Set and shot in London, the suspenseful event series followed the exploits of heroic agent Jack Bauer. The marketing team behind the show wanted to break new grounds with their social presence as […]

jewel toned portfolio

Jewel Toned

Jewel Toned is an incredible fashion company that has developed an alternative to shapewear and partnered with Drew Barrymore to introduce her new clothing line, Dear Drew. Rachael McCrary, a lingerie expert who realized her friends had one intimate apparel problem in common – feeling bad and uncomfortable in their shapewear. A better option didn’t […]

the x factor portfolio

The X Factor

As the exciting Fox show, The X Factor grew in success, so did the requirements around the show’s website. This meant the migration of a legacy, outdated website, to a new digital architecture and improved content management system. To do this we relied heavily on improving both internal and marketing processes while trimming the development […]