reebok portfolio

Reebok

Reebok wanted to create a brand new movement in running through a multichannel campaign called Run Easy. Reebok has strong brand recognition, but a much smaller share of sales than competitors. They wanted to create a perception that running was for everyone, not just for the elite. To reach a wider audience of everyday runners, […]

doritos portfolio

Doritos

As user generated content became increasingly popular, Doritos wanted to leverage their customer base for an incredible concept. Instead of spending millions on Superbowl commercials, they would spend it on a multi-dimensional media campaign that allowed Dorito lovers to make their own commercials for a chance to Crash the Superbowl. Low budget, viral, and fan-inspired […]