In today’s marketing world, personalization is extremely important. Companies such as Netflix and Facebook have spent millions in recent years to create experiences for users that are unique to them. The video game industry has leveraged personalization by selling skins and customization frameworks that allow players to adapt the game to their own style, and […]
Last year we shared some insights with Nicholas Bodell in a series he wrote about the importance of video in your digital strategy. No we wanted to look back and see if our strategies have changed within a year. In 2016, Wyzowl found that 61% of businesses stated they currently use video as a marketing […]
Content development is not as scary as it may sound. In fact developing unique content to be used online is much easier than you’d expect. As you’ve probably heard, ‘content is king,’ and the seemingly endless need for fresh content is a demand facing everyone with an internet presence. This need is particularly true if […]
Customer centricity is not a new concept. Until they changed their slogan in 2014, Burger King had been telling customers to “Have it your way” for 40 years. Harry Selfridge, the founder of Selfridge’s department store, coined the phrase “the customer is always right” in 1909. Focusing on pleasing the customer is nothing new. What’s […]
There’s no doubt that the pressure of rapidly evolving technology has affected business culture. The speed at which changes are being adapted is increasing, which means that businesses who embrace a less top-down culture and open up to more collaborative and creative forms of entrepreneurship are in a position to be more successful. That’s because, […]
Making major changes is never easy for any business. But the costs of change usually bring their own rewards. In the case of digital transformation, advances in the way we use data, how we relate to each other via social media, and our rapid adaptation of mobile and connected devices all mean that businesses are […]
In e-commerce, shopping cart abandonment is ubiquitous. A meta-analysis conducted by the Baymard Institute found that about 70 percent of all online shopping carts are abandoned. Chris Hood discussed this issue along with several ideas around what to do about it with Joni Sweet at NCR Silver. “If you’re able to capture their email, you […]
Customer experience and technology must be treated as a shared relationship. At the core of a digital strategy, both must rely on each other to thrive. Creating exceptional experiences depend on businesses understanding these key trends to transform into digitally mature organizations.